OP Looije, the aquiline agricultural company specialized in the production and commercialization of cherry tomatoes, participates this October in the first edition of Fruit Attraction Live, the new telepresence version of the popular fruit and vegetable fair held at IFEMA.
The health crisis caused by the expansion of the coronavirus has motivated the contest management to develop it, for the first time, online.
And Looije, habitual in the last years of the appointment in Madrid, joins the big companies in the sector in this new format. The company of Dutch origin will concur with Juan José López López, general director of OP Looije; and María Ángeles Rojas Gilberte and Juana María Hernández Díaz, representatives of the Commercial Department.
In addition, the company has programmed a complete plan of actions and activities that will be known in the coming days and has set up a thematic meeting room for the occasion that will act as a remote stand and that has Sarita, Looije's flagship brand, as the protagonist. Fruit Attraction Live began last Thursday, October 1 and will last until the 31st of that month.
During this period, in addition to the different meetings between members of the professional community, there will be conferences, round tables, product presentations, award ceremonies, congresses, show cooking and, in general, numerous sessions in which the The fruit and vegetable sector, especially vital in the current scenario, will be the center of attention. Looije Originating in the Netherlands in the 1940s, Looije arrived in Spain in 1998, in search of the Sun that the northern sky denied him during the winter months.
The company grew progressively until it was integrated in 2010 into the Organización de Productores Looije SL, formed today by a total of fourteen associates.
Currently, operating with total independence from its Dutch sister, Looije has increased its production to exceed 80 hectares of cultivated area and the 8,000,000 kg per year of cherry tomatoes that are planned for the end of this 2020.